Based on the data provided by the Selig Center for Economic Growth, the Hispanic buying power increased significantly over the last 30 years, from $213 billion in 1990 to $1.9 trillion in 2020. Latinas Uprising helps new and aspiring attorneys through the higher education maze and provides tools to overcome the systemic barriers of law school. Widely recognized as one of the Top Latin Influencers is Peruvian-American social media star, Salice Rose. . This Latin Influencer of Guatemalan-Mexican descent specializes in trauma therapy and is on a mission to break the stigma of mental health within the Latin communities. Many Hispanic YouTubers have built huge fan bases across multiple social media platforms such as Instagram and Twitter. The mission of the podcast is to talk about issues everyone should know about, through the perspective of two young women of color, and to feature interviews with creatives and change-makers who are breaking barriers in their fields with an emphasis on the stories of women at the intersection of race, gender, class, and ability. For famous Hispanic influencers, this means not only posting content that resonates with them but also staying transparent about sponsored posts or partnerships they are involved in so that followers know what is coming from them versus from other sources. Larkins freelance work has gone viral several times and has appeared in CNN, Cosmo, New York Magazine, Bustle, Entrepreneur, and more. His YouTube channel, which primarily consists of vlogs and gameplays, has more than 40.4M followers to date, making him one of the most subscribers in Spain and is among the 50 channels with the most subscribers on the platform in the world. Lele Pons is a Venezuelan-American YouTube star and Latin American influencer superstar. So recalls Gery Chico, the attorney, former mayoral candidate and one of the people who could stand in that single room. Lauren Giraldo 6. Sasha Merci. However, she made a way to keep herself entertained by launching her YouTube channel, SunKissedAlba, where she shares makeup and beauty tutorials, which eventually helped her score collaborations with significant brands. GLORIA LUCAS @nalgonapositivitypride 145K Top Latin Influencers, 42. She launched her YouTube channel in 2006 and started uploading makeup tutorials. In August 2013, he founded his company Luque Social Gamer SL. KRYSTAL LORA @krystallora 65.5K (Top Latin Influencers), 48. Linda Elaine is one of the top Latin influencers, an Afro-Latina health and wellness influencer who is best known for her inspiring YouTube channel covering makeup tips & tricks, spiritual insight, hair care & styling videos, weight loss tips/vids, and everything else in between. Chicago's most powerful Latinos. They are the best persons to connect with the consumers whose language and culture are deeply ingrained in their identities. Furthermore, famous Hispanic influencers typically offer creative ideas for marketing campaigns that can be tailored specifically toward different target markets within the demographic group. MARIAND CASTREJON CASTAEDA AKA YUYA @yuyacst (17.1M), 5. JILLIAN MERCADO @jillianmercado (266K), 36. Amara is also equally popular on Instagram where she usually shares her fashionable outfits and modeling photos. Jacqueline Priego is the writer, creator, co-director and actress of the Latinx web series PinkSlipped. Apart from being a talk show hostess Lili, one of the top Latina influencers 2022, also enjoys designing clothing namely her collection Rosa Clara which offers sophisticated styles influenced by Cuban culture specifically tailored towards curvy figures; plus it benefits charities dedicated to helping cancer patients via its yearly campaign Batalla Contra El Cancer. Prior to venture capital, Samara worked at Goldman Sachs, where she was continually ranked top five in selling financial products, providing market insights, advising on portfolio construction, and consulting on business practices. In addition, Vera has successfully worked to increase Latino enrollment by ten percent for the Chicago Head Start campaign, and fully enrolling 25,000 children for the Chicago Park District summer day camp. It is important to note this includes 4,869,400 Latinos living with a disability in the U.S. Only 37 percent of working-age Latinos with disabilities are employed in the U.S., compared to 73.9 percent of working-age Latinos without disabilities. She said, We cant wait for them to come to save us . Latinas have always been underrepresented in the media, but that is starting to change thanks to Latina Instagram influencers. This captivating Latina influencer loves to share tips on beauty, skincare, fashion, travel, and lifestyle on her social channels. These women are talented, relatable, authentic, and vocal, and their followers love them for it. With her determination and hard work, her social media following grew enormously, and she was named Ryan Seacrests Best Beauty Guru of 2013. German runs two YouTube channels: one is named HolaSoyGerman, where he uploads hilarious videos about everyday life, and the other, his gameplay channel, JuegaGerman, which is the second-most subscribed channel in the Spanish language. The rise of social media has been key for the success of top Latino influencers too, providing them with a platform to share stories from different angles whether its about culture, identity, or lifestyle. New York City-based fashion model and influencer, Natalie Lim Suarez, one of the top Latin influencers, has become a notable fashion icon since she started modeling at age 15. Keeping things international, we met Berlin-based Riccardo during our Chicago trip aswell. Jillian entered the fashion industry herself by enrolling at FIT, serving as an intern at Allure magazine, and occasionally modeling for fellow students projects. We work with over 100,000 influencers who help brands build awareness, create content, and drive sales. 12/07/2021 11:00 AM EST. Twitter - @lelepons - 1.8m followers. Anna Shumate (@annashumatee) 8. Hispanic influencers in the United States are proving that Hispanics are capable of achieving great success while staying true to their roots no matter where they come from or where life takes them. The United States has a long and rich history of Hispanic influence, both in culture and the media. Today, SincerelyJules has gained millions of followers across social media platforms and has grown into a personal brand well-loved by women worldwide. Crain's staff compiled this inaugural list; the timing "couldn't be better," says Gloria Castillo, CEO of Chicago United, a nonprofit that works to diversify corporate boards and C-suites. Latina Instagram influencers are also vocal about their experiences. Missing Crain's in print? They often use their accounts to promote products and brands, but they also use their reach to talk about important issues that affect the Latinx community. The answer is an emphatic yes! Both channels raked more than 10 million subscribers, making German the first YouTuber to receive two Diamond plaques in 2016. She posts pictures from all the best spots in the city that will make you really appreciate your home town. Top Latino influencers can bring insights into how best to establish meaningful connections between brands and audiences across different cultural backgrounds. Hispanic YouTubers may also be from countries like Spain and the United States where theres a growing number of Hispanics making up an important part of the population. So recalls . As an advocate for female empowerment and one of the most popular Latina influencers 2022, she founded the nonprofit organization Lorensitas to help underprivileged girls around the world achieve their dreams through talent competitions and scholarships. Today, her style channel has over 14.9 million subscribers with 2.5 billion views. A Mexican immigrant and Army veteran who discovered her passion for beauty, fashion, and lifestyle, Dulce Candy Ruiz, one of the top Latin influencers, has become quite a social media celebrity after her YouTube videos covering makeup tutorials, product reviews, and fashion tips have gained traction, allowing her to grow her fan base exponentially. Vegetta777 has also played with other famous gaming YouTubers from Spain and many other countries in and outside of Latin America. Camila Cabello: Cuban-American singer Camila Cabello rose to stardom after joining girl group Fifth Harmony in 2012 before embarking on a successful solo career that includes two Billboard Hot 100 topping singles: Havana and Seorita with Shawn Mendes. She also shares makeup techniques for beginners as well as beauty tricks for oily and acne prone skin. She also worked as a short film actress and made a guest appearance on the TV talk show Noches con Platanito. In 1992, the number of powerful Latinos and Latinas in the city could fit into one room. Luis Fernando Flores, better known as Fernanfloo, is a 28-year-old Salvadoran online gamer, YouTuber, and one of the Top Latin Influencers best known for his gameplays and comedy videos. September 15th, the anniversary of independence for a variety of Latin American countries, marks the start of National Hispanic Heritage Month. She also started SinPatuque (meaning without makeup in Venezuelan slang) the following year and Mar where she uploaded her first video in English in November 2015. Although she decided to quit her main channel recently, she continues to update her followers with freshly made content through her Instagram and her new YouTube channel, Sweet Soul, where she talks more about self-love and motivational journey. Top Latino influencers bring unique perspectives on society that often challenge traditional views while still maintaining an open dialogue. Despite his strict upbringing, this Latino influencer is proud of his Hispanic heritage as shown in many of his videos showing hilarious instances about being a Latino. She has also created successful marketing campaigns for Coca-Cola, Mercedes Benz, YSL Makeup, Dior, Shein, Revolve, Absolutions Vodka, and many more. The Power of Latin Influencers Leading Hispanic Influencers in the World, List of Leading Hispanic Influencers in 2023, 1. Since becoming a mom, her online space has evolved to include not only content about beauty and fashion but also family life, motherhood, DIY tips, and travel. Here are three of Chicago's social media influencers: Influencer: Ceta Walters. He is an accomplished poet with his work in publications like Oxford American, Los Angeles. Willman created Latinas Uprising because of her own struggle through law school and wanted to help other women experiencing similar struggles. "Design & style to make you smile" - says Will's Instagram BIO. PAOLA ALBERDI @paolaalberdi 1.1M followers, 26. FASHION INFLUENCERS 1. From iconic figures like Eva Longoria to contemporary stars like Cardi B, Hispanic influencers in the United States have made their mark on the mainstream stage. Opeoluwa (@opeoluwa_oos) 7. Cabrera Capital Markets, Cabrera Capital Partners, Managing partner, co-head, Midwest advisory practice, U.S. District Court for the Northern District of Illinois, Hispanic Information Technology Executive Council, American Red Cross of Chicago & Northern Illinois. This recognition is an important milestone in helping increase the representation and visibility of Hispanics on media beyond YouTube. Of course, the operative word there is "yet.". He has garnered more than 6.9 billion views and 18.6 million subscribers to The WilleyRex and 4.6 billion views and 17million subscribers to Willeyrex, making him one of the most popular YouTubers in Spain. Jason Ervin (28th) say their goal in remapping Chicago's 50 wards is to . JESSICA TORRES @thisisjessicatorres 141K (Top Latin Influencers), 43. Today, Camila is on her way to building her beauty and fashion empire, starting with her clothing line Camila Coelho Collection and then her beauty brand named Elaluz, both of which are huge successes. Ana hosted and produced two national talk shows (Get It, Girl & Fan Nation) and has appeared in multiple feature films and web series, including Amigos and Startup U. Ana has also written and produced multiple projects, including the award-winning short film, Villain (2022), and the hilarious comedy series Figuring It Out (2021) and IGPD (2018). Megan (@meganthemeganerd) 4. Bethany Mota 3. Sofia Vergara is Colombias highest-paid actress and one of the best Latina influencers 2022 who first rose to fame playing Gloria Delgado-Pritchett on ABCs hit sitcom Modern Family (20092020). Yalitza Aparicio, one of the Latina influencers 2022, is a Mexican actress who has gained worldwide recognition through her acting career and is known for her roles in films such as Roma and La Casa de las Flores. Type Of Instagrammer: Photography. Yuya has her own makeup line in several Latin American countries and has a star on the Las Vegas Star Walk for promoting peace through her videos. Her following has grown enormously since then, making her one of the Top Latin Influencers and most popular Instagrammers in Colombia. At that time, he had to dress well every day for his students to feel comfortable in the uniforms they were required to wear. Luisa Fernanda Catao Ros, one of the top Latin influencers, known by her social media name, Luisa Fernanda W, is a Colombian internet sensation, actress and singer. Famous Hispanic influencers are people of Hispanic descent who use their influence to promote ideas, brands, products, and services. Latina influencers 2022 were some of the most popular influencers on social media. Why are top Latino influencers so popular. Linda also showcases her travel adventures and discusses the nuances of spirituality and astrology on her channel. Their popularity mainly exists because they are relatable, authentic, and vocal about their outstanding and inspiring experiences. They often discuss topics that are important to Latinas, such as immigration, feminism, and cultural identity. Diego began his fascination with menswear when he was a preschool teacher. Ximena Larkin is a freelance writer and founder of C1 Revolution, a communication consultancy started in 2014. Since she became a mom, her career path and priorities have drastically changed. To approach this growing market, brands need to understand the Hispanic consumers, who they are, and what they purchase most frequently. Born to immigrant parents on the citys Southwest side, Gutirrez is passionate about storytelling and is always ready to report and cover the citys top stories of the day. El Rubius is also one of the most popular streamers on Twitch, with the third-most-followed Twitch channel in the world as of May 19, 2022. By sharing their stories and experiences, they help other Latinas feel seen and heard. DIEGO LEN @dandyinthebronx 41.7K (Top Latin Influencers). Dylana Lim Suarez is a Chinese-Latina fashion blogger, writer, stylist, and photographer based in New York City. To see the complete list of the50 Most Influential Latinosclick HERE. For example, Gina Rodriguez spoke out against Hollywoods whitewashing of Latinos in the film industry. Jackson's background and upbringing allows her to provide a voice for laborers and business owners that make up the hospitality industry. Vicky, one of the top Latin influencers, has partnered with various brands, including Maybelline, Dior, Tresluce Beauty, IT Cosmetics, and more. Her rise to social media stardom helped her land many successful collaborations with prominent fashion brands such as Dolce & Gabbana, Gucci, Coach, Chanel, Dior, and Nordstrom, as well as beauty brands like Sephora, Givenchy Beauty, TRESemm, and may more. But her knack for making people laugh and her deep appreciation for her Dominican roots and culture led her down a different path. Shannon said she supports an independent map put forward by the Chicago Advisory Redistricting Commission, a group of residents who want a "people's map" outside the influence of politicians. This Latina influencer and model of Cuban descent started posting on Instagram after being encouraged by a modeling scout, and soon enough, she quickly became popular on the photo-sharing platform. Latino food is now considered the third most popular food in the U.S. after American and Italian, with 15% of main meal items featured on menus being Mexican-inspired. J Balvin: Born Jos lvaro Osorio Balvin, this Colombian reggaeton singer, and one of the top Hispanic influencers in the United States is one of Latin Americas most famous music acts with multiple number-one hits on both Billboards Latin Songs chart and Hot Latin Songs chart. Suite 3200 Roberto Maldonado (26th), chair of the City Council Latino Caucus and Ald. Alexis is a 2021 Master of Public Policy candidate at the University of Chicago Harris School of Public Policy. This allows those who may have not heard of certain issues to learn more about them in an entertaining and accessible way. Click below to see everything we have to offer. Carla Nuez, one of the top Latin influencers, is a Venezuelan model and fashion influencer based in Miami, Florida, who focuses on high-end fashion, modeling, styling, and personal shopping. Jacqueline is currently preparing to pitch her show to streaming services like Hulu, HBO, Netflix and Amazon Prime, to name a few. In addition to staying abreast of current trends, top Latino influencers are also able to promote brands and products organically because of their influence over the community. Torres @ thisisjessicatorres 141K ( Top Latin Influencers ) women worldwide starting to change thanks to Latina Instagram Influencers people!: influencer: Ceta Walters that are important to Latinas, such as Instagram Twitter! Variety of Latin America powerful Latinos of law school and wanted to help other Latinas feel seen and.. 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