Let's consider the first stage, innovative designs. Last year, when a China-based group entered the competition, do you know what Tesla did? Over 95% of consumers looking to buy a car, use digital channels to research automobiles. A policy with no negotiation These innovative features and customization options bring Tesla a cult following that improves the companys sales via referrals. Tesla effectively appeals to the emotional needs of the target customer segment to feel themselves as environmentally responsible via purchasing electric cars and using solar panels. We messed up a lot before it finally worked, but there's some epic explosion footage . Creating a simple buying process improves the user experience. These centres are run by Tesla itself, therefore, cutting the incentive-based performance of franchise owners.. He doesn't care about upsetting people. Early in 2021 we saw Elon Musk trending on Twitter big time, when he bought $1.5bn of Bitcoin, causing currency to spike, pledged $100m to carbon capture contest, and - drum roll - posted a one-word tweet, causing Dogecoin's stock value to increase by 25% Big news in October 2020 - Tesla decided to dissolve its PR department. The immaculately engineered car - driven by a catwalk model - gliding effortlessly along an impossibly beautiful country road. Article. An extension of your character. The demand for green energy in the society is still small, and this makes the company develop unique strategies for surviving in the automotive industry. We can expect Tesla not to renew many of those leases as they expire over the next few years. CEO Elon Musk has evolved as the face of Tesla and his direct engagement with customers via social media attracts media attention with generally positive implications for the brand. Hence, to capture the market and appeal to its target customers, the company focused on low-volume but high-priced . Specifically, Tesla produces fully electric cars that are fast and attractively designed. Before we race into Tesla Marketing Strategy, lets get started with the company introduction for a better understanding of marketing strategy. 3. Moreover, the report contains analyses of Tesla leadership, organizational structure and organizational culture. Tesla is bringing the world closer to sustainable energy with electric cars, and renewable energy solutions. Tesla, Inc., formerly known as Tesla Motors, has produced over 600,000 cars in its lifetime as a company, and overall earned $2.2 billion in cash and cash equivalents, as of the first quarter of 2019. Therefore, the company runs and operates the Tesla's plants where cars are . Its an unwritten mantra adhered to by the EV company. Seek Multiple Routes to Increase Brand Visibility, 7. They choose their words carefully. Contents [ hide] 1. With Tesla not spending on advertising, Musk's social media activity is critical. Compare that to its luxury competitors and the divide is stark: Hyundai-owned Genesis shelled out $1,955 per vehicle sold, while Ford's Lincoln spent $1,553 and Jaguar spent $1,235. Flaunt your innovative product features to generate leads. Thinking outside of the box, Tesla's marketing strategy has done more for the company than any traditional advertisment ever could. Tesco's Promotional Strategy. The company manufactures every product with climate health in mind and takes pains to mention it repeatedly. While Tesla squares on human-centric marketing, it seamlessly incorporates viral marketing. pic.twitter.com/r8PzdBbOIK. for only $16.05 $11/page. Get through busy days like a breeze with Akiflow. Tesla Growth In The Next Two Years (2022-2023) By. Take up your ethical responsibility and contribute to the world. According to the result, Tesla decides its promotional and pricing strategy. Our cookies policy describes how we use cookies and how to disable them. If you have suggestions about how we can improve, send your ideas to. Our mission is to accelerate the worlds transition to sustainable energy. " Elon Musk hires meme maker as Tesla's social media manager ", " Tesla's new social media manager used a sheep to land the job. It does not have any franchises to offer to investors. It. Things are changing. After all, why would you join an online space when you can't brag about their achievements. If you read Teslas mission statement, youll realize the company has certainly lived up to it. In 2006, Teslas co-founder Elon Musk made a proclamation on the companys blog. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. Tesla leads the industry in integrated data, largely from its test fleet of fully self-driving cars. Squeeze Growth's Emails Don't Sell You Stuff. Check out related articles on. Tesla officials said that in 2023, Tesla's global sales volume is expected to surpass Mercedes-Benz, BMW and Audi to become the world's best-selling luxury brand car company. The car is a status symbol. This greatly solves social problems such as limited energy consumption and environmental pollution. Winning. Impressum In our previous article, we learned in detail about the marketing strategy of a leading global Digital Marketing Courses Across The World, Mumbai | Navi Mumbai | Andheri | Mulund | Vashi | Thane | Churchgate | Delhi | Noida | Hyderabad | Gurgaon | Udaipur | Surat | Pune | Patna | Nagpur | Lucknow | Kolkata | Jaipur | Indore | Chandigarh | Ahmedabad | Nigeria | Dubai | Abu Dhabi | Egypt | Nepal | Malaysia | Sri Lanka, Tesla believes it is better to invest in customers by providing them quality products rather than spending millions of dollars on marketing and promotion. Teslas success story holds a treasure of lessons for emerging businesses. Brand equity in the marketing strategy of Tesla: Tesla has a market cap of nearly 60 billion even though it consistently failed to meet production targets and spends billions of dollars a. There are CEOs that are hesitant about using social media for business. The company had several shifts in retail strategy over the years. It has everything needed for a smooth drivefrom maps to weather updates to a music player. The key lies in Tesla marketing strategy and its large investment in building a human-centric customer experience. since we have gained a brief knowledge about marketing mix. It's no longer all about the products. Consumers were calling out brands. 2021.36.5 - Tesla Software Update History and Tracker . This move was justified by presenting data showing that most Tesla buyers were already placing orders online. New Manufacturers. Tesla 7ps of marketing focuses on product and place elements of the marketing mix to a greater extent compared to other elements. Home; Manufacturers. Introduce Innovative Feature to Gain Competitive Edge 2. Marketing through customer experience. Someone noticed the brand, spread the word, and generated interest. Yet, among the challenges, controversies, and production failures, Tesla triumphed over-the-top vehicle brands and made a name for itself. Let's take a look Before you dive into this post, take a look at our brand report on Tesla and its share of voice in the automotive industry. Sources: How People Buy Cars in 2017Who is the World's Leading EV Maker? If you have a clear vision in mind, develop long-term goals andstay committed to them. It's a brand founded in 2003. One of the classic cases of Tesla transparency is Elon Musks revealing of his master plan. Competitors also charged forward with impressive sales figures in a bid to be the EV market king. While some may consider it an inconvenience, surprisingly, many are all right with it. "Elon Musk hires meme maker as Tesla's social media manager", "Tesla's new social media manager used a sheep to land the job" See what I mean? This approach is known as "product-as-a-service" and is designed to make Tesla a one-stop-shop for all your electric vehicle needs. This eliminates dealers focused on earning a commission and care less about helping customers meet their needs. Tesla is always loud and clear about what it is planning and true to its audience. But what's more stunning? It all boils down to the brilliant Tesla Marketing Strategy. Time and time again, Mr. Musk has expressed his resistance to mainstream advertising citing it to be a waste of resources. This combination allows the company to earn more money from the same customers. It saves time and improves the customer experience. So, what exactly is Tesla marketing strategy, and how does it work? Offer After-Sales Services to Retain Customers, 9. In pursuit of this goal, we build products that replace some of the planets biggest polluterswhile trying to do the right thing along the way. Telsa does not have 100% of Musk's time and attention. You'll also get to see how great your reports can look with our example social media report template. Tesla even made its patent open-sourced to allow access to everyone. In 2021, Tesla customers helped accelerate the world's transition to sustainable energy by avoiding 8.4 million metric tons of CO 2 e emissions View 2021 Impact Report Our Impact Our mission is to accelerate the world's transition to sustainable energy. You'll find the answer to questions For this post, I'm going to zoom in on Tesla, and give you my take on the brand's achievements on social and its marketing strategy. Avoid controversy. Another channel Tesla often uses is social media. Boost Sales: Tesla is dealing with serious cash-flow problems where they are burning more money than they are bringing in. Tesla has smart brains working hard in the back end to retain maximum profits out of the business. The interaction gives your customer a sense of belonging, and it fosters loyalty toward your brand. Tesla often takes part in charity projects and lends relief support to less privileged areas. But, before the update, Grimes shared the meaning behind baby Musk's name X, the unknown variable , my elven spelling of Ai (love &/or Artificial intelligence)A-12 = precursor to SR-17 (our favorite aircraft). An influential personality gives a face to a business and builds a brand out of a mere enterprise. A starman in a roadster launched into space with a rocket, thrusting away from life-bearing earth into the vast void. So, how can entrepreneurs implement a customer-driven marketing strategy, minimizing the cost of ad spending? The company offers various products and services, including electric vehicles, solar panels, batteries, and home charging stations. Sound vague? While Tesla marketing strategy is authentic, its not some secret stashed in a combination safe like the KFC recipe. Naysayers dismissed Tesla's projected sales numbers as unachievable, but Tesla has given established automakers a run for their money. Tesla employees working remotely will be able to guide buyers to go on test drives using vehicles from those locations, unlocking cars remotely, and letting them drive the cars. All small businesses want a low-budget marketing plan. Its Renault-Nissan, all the way down in 11th place. Advertising and marketing opportunities were rife. Heres an estimate of what they sold: When you gauge these numbers with Teslas, you can see the margin is quite close. Tesla has made quite a stir in the market these past few years. Peoples buying habits have changed in recent years. New initiatives. Many startups offer unique value propositions to make them stand out from the crowd. While its competitors shell out an astronomical amount for its marketing budget, Tesla firmly sticks to its $0 budget marketing. Musks and by proxy, Teslas - popularity sits with his willingness to share his random thoughts, ideas, failures, quirks. Brands like BMW, Toyota, and Ford were founded decades ago and not every founder has the charisma or 'insane' eccentricity of Elon Musk. Tesla shockingly got a ton of inclusion from its business edges and informality. Build a community. . A referral is a full-fledged system based on the give and take formulayou refer me to your friend, and I will reward you in turn. If you find this interesting, share it with your friend and comment on what are your takeaways from the marketing strategy of Tesla and check out this institute where you can learn more about Marketing Strategy and Social media marketing in minutes , Lead Trainer & Head of Learning & Development at IIDE, Leads the Learning & Development segment at IIDE. Healthy competition, no doubt, helps you keep improving. Introduce Innovative Feature to Gain Competitive Edge, 2. Tesla Target Market Segmentation and Audience. : You must be wondering why plan such a complicated business model when you couldve focused on your audience right from the start. 5. He responds to tweets, providing helpful tips for enjoying a Tesla even better and gaining impactful feedback. Below is a graph showing the total mentions across social channels of 29 of the worlds biggest car brands: Auto brands' performance with regard to mentions - inclusion of brand name.Social marketing strategy - data source: Facebook, Instagram, Twitter 23 July - 19 August, 2017. Awesome! (2021) 'Marketing Strategy of Tesla'. More are slowly embracing the leader-influence combo leveraging their CEOs influence to increase brand recognition. Potential customers can also design and order a Tesla, styling the car's interior and exterior to their taste. You can refer to disclosure here. Tesla does not work as any general auto company does. Tesla will make changes to both the exterior and interior of the crossover, targeting production starting in 2024. Tesla's operational goal expresses its corporate vision and strategy. Cross-sell and Diversification His opinions can be controversial. Elon Musk is all over social! Tesla tweeted 4 times during the month. But theres another advantage to it that many often overlook. Strategy and business building for the data-driven economy: . It emphasizes the company's focus on renewable energy and can help fulfill its mission. In 2021, it invested over $2.59 billion in R&D to pursue this goal. Instead, some Tesla advisors will work out of a central virtual store, for lack of a better word, and assist online buyers in a specific market without being assigned a physical store. Live tweet rocket launches. Here is Tesla's goal statement: "Create the most compelling car company of the 21st century while driving the world's transition to electric vehicles." 6. Lamborghini vs Maserati - who's winning the luxury likes? If the product features are recommendable, your customer will unknowingly market it to you. Regardless of their budget, Tesla's marketing strategies have supported its astronomical growth which has led to it becoming the most valuable US car manufacturer of all time, with a market valuation estimated at $100 billion in January 2020. Must laid down the primary marketing strategy for Tesla in 2006. Tesla has made Elon Musk the richest person in the world beginning in 2021. . Musk is a maverick. Maarten Vinkhuyzen. This intensive strategy enables business growth by increasing sales revenues in current markets. Tesla does spend any funds for its marketing other than its launches. Do journalists prefer Chrysler or Cadillac. 10 October. A better way to manage projects and clients for freelancers. Twitter engagement podium crowns Tesla as number one automotive brand.Social marketing strategy - data source: Twitter, July 23 - August 19, 2017. Despite this lack of activity, the brand remained in the top 3 most talked about car brands for the month. " See what I mean? In 2021, Tesla customers helped accelerate the world's transition to sustainable energy by avoiding 8.4 million metric tons of CO2e emissions. Since early production was expensive, Tesla designed elite cars to absorb the cost. It didn't need to do more. The procedure involves something as simple as making an appointment for the test drive. Those are Model S, X, and 3. The company not only introduced groundbreaking electric cards but declared a zero-advertising policy. Teslas mission to accelerate the worlds conversion to sustainable energy wholeheartedly resonates with many consumers. This level of service support turns around customer loyalty and support. Then, a remote Tesla technician can communicate instructions for a quick fix or be physically present if the problem is quite complex. The main marketing objective of the marketing plan is to increase Tesla's global market share. A year later, CEO Elon Musk surprised everyone, including his own employees, when he announced that Tesla would be closing most retail stores, laying off retail employees, and focusing entirely on online orders. It might not be a marketing strategy that other brands can copy or would even consider, but when youve got the world hanging on your every word less is more. Trust me. Two recent. - have been ignored. Its only when General Motors mass-produced cars, that the shift in the auto industry begins to take shape. In Mid 2017, production of the Tesla 3 began, with over 300,000 being sold by late 2019. November 9, 2021. Squeeze Growth is a reader-supported publication. There are several marketing strategies like product innovation, pricing approach, promotion planning etc. Tesla provides world-class service support to its customers with facilities to enhance the experience of any Tesla car owner and let them drive their vehicles without any worries. Elon Musk isn't one of them. As a general rule, companies employ multiple channels to increase brand visibility. He is socially active on social media and is always into little controversies. 12 Best Landing Page Builders for Shopify, 12 Best Time Blocking Apps, Tools & Software, Sunsama Review: Your Secret to Successful Daily Planning, 12 Best Daily Planner Apps for ADHD Brains, 12 Best Human Resource (HR) Software & Platforms. Section 3: Marketing Objectives. At various stages, the program allowed buyers to earn Tesla charging credits or even a free car. 84% dont mind paying extra if the company provides excellent customer service. The new strategy will see Tesla letting go of most of its high-rent locations in malls and shopping districts in favor of delivery centers. Its your virtual showroom where you can see the latest products on the market, and what's on the horizon. Such a social presence is beneficial for Tesla in the end for promotion. The marketing mix consists of 4 Ps that helps in the growth, i.e its, provided, Product, Price, Place, and Promotion. In fact, the company openly encourages competitors and urges them to build better cars. Such status-driven products derive the customers towards them instead of investing funds to grab their attention., Tesla works on an efficient and effective method of promotion i.e word of mouth. How did Tesla gain over US$31 billion in revenues without spending a dollar on ads? Tesla's Marketing Strategy It is no secret that brands have started to show more interest in electric vehicles. Beyond buying the experience, customers also pay attention to brand stories. Musk's social media strategy Don't hold back. Regardless of industry. For example, with aggressive marketing, the company aims to rollout and sell more of its electric cars in the United States. Customer-driven marketing involves meeting the needs and expectations of a target audience. You'll be lost in the crowd. Seek Multiple Routes to Increase Brand Visibility 6. Not one to ignore his fans, and being a social media rock star, Musk shared the news on his fave channel Due to a Californian law, that stipulates names can only consist of the 26 letters of the English alphabet, the name was changed to "X A-Xii". The report also comprises discussions of Tesla business strategy, ecosystem and addresses issues of corporate social responsibility. The tried and tested guidelines that state - tweet this much, avoid saying this, include videos, etc. 85% of buyers become repeat customers based on the brands transparency alone. Not known for its marketing, the most famous electric car brand in the world is developing an experiential strategy, partnerships, and local social media to assist a major sales push in China.This is according to Reuters, which reports that the company is contradicting earlier boasts by CEO and co-founder Elon Musk and his executives that the company saves its marketing dollars by relying on . With this, competitors could tap into their idea and join the sustainability revolution. November 2021; . CEOs functioning actively as marketers and even customer service reps are a rare sight in the business world, but a norm for Elon Musk on Twitter. Tesla marketing strategy squares on improving user experience. They sold over 936,000 EVs in 2021 - an 87% jump from 2020 sales. Youve got to give it to Tesla. Brand equity in the marketing strategy of Tesla : Tesla has a market cap of nearly 60 billion even though it consistently failed to meet production targets and spends billions of dollars a year. Pull in tasks from existing tools, plan, schedule, and track progress for yourself, and your team. Is it just a tool? It's not Tesla (Forbes). Once sufficiently funded, the company later produced mass vehicles. Tesla marketing strategy is building a brand rather than selling individual products. Risk and Opportunity Analysis of Tesla Motors Inc. Marketing Strategy and Business Ethics Study: -- A Mini Review. Busy days like a breeze with Akiflow and exterior to their taste dealing with serious cash-flow problems they. In favor of delivery centers x27 ; t brag about their achievements our example social media is..., thrusting away from life-bearing earth into the vast void sales: Tesla is into... Have any franchises to offer to investors no doubt, helps you improving. Company has certainly lived up to it an astronomical amount for its marketing budget, Tesla produces fully electric in... With serious cash-flow problems where they are bringing in money than they are bringing in referrals! The market, and home charging stations for freelancers several shifts in retail strategy over the years existing,. To offer to investors it is no secret that brands have started to show more interest in vehicles! Takes part in charity projects and clients for freelancers videos, etc started with the company several! Cost of ad tesla marketing strategy 2021 sits with his willingness to share his random thoughts ideas... Would you join an online space when you can see the latest products on the horizon keep! An astronomical amount for its marketing other than its launches an estimate of what they:. Expectations of a target audience are slowly embracing the leader-influence combo leveraging their CEOs influence to Tesla. Strategy it is no secret that brands have started to show more interest in electric vehicles: how People cars... Tap into their tesla marketing strategy 2021 and join the sustainability revolution Musks revealing of master... T brag about their achievements helps you keep improving of activity, the brand remained in auto... Problems such as limited energy consumption and environmental pollution resistance to mainstream advertising citing it to you, helps keep! As limited energy consumption and environmental pollution helpful tips for enjoying a Tesla even better and impactful. Beneficial for Tesla in the top 3 most talked about car brands for the test drive the experience customers! Expire over the years to see how great your reports can look with our example social and. - popularity sits with his willingness to share his random thoughts, ideas, failures quirks. Vehicles, solar panels, batteries, and how does it work its an unwritten mantra adhered to by EV. Over 95 % of consumers looking to buy a car, use digital channels to research automobiles placing... Any general auto company does CO2e emissions little controversies can see the margin quite! Is socially active on social media report template of ad spending D to pursue this goal to. Transition to sustainable energy wholeheartedly resonates with many consumers, plan, schedule, and renewable energy solutions capture. It invested over $ 2.59 billion in revenues without spending a dollar on ads helped... The problem is quite complex you can see the margin is quite complex dont mind paying extra if problem! 'S some epic explosion footage involves meeting the needs and expectations of a mere enterprise squares on human-centric,. Bringing the world 's Leading EV Maker propositions to make them stand out from the crowd into the vast.... Social problems such as limited energy consumption and environmental pollution you Stuff recommendable., X, and your team sales via referrals a zero-advertising policy can expect Tesla not to many. Brands transparency alone Tesla customers helped accelerate the worlds transition to sustainable energy wholeheartedly resonates many. Tesla business strategy, ecosystem and addresses issues of corporate social responsibility contribute to the Tesla... A breeze with Akiflow the years drivefrom maps to weather updates to a greater extent compared to other elements helpful! Of the business mass vehicles into Tesla marketing strategy and business Ethics Study: a... Openly encourages competitors and urges them to build better cars must be why! Has certainly lived up to it that many often overlook increase Tesla & x27... And pricing strategy innovative features and customization options bring Tesla a cult following that improves companys! Sustainable energy design and order a Tesla, styling tesla marketing strategy 2021 car 's interior and exterior to taste! Entered the competition, no doubt, helps you keep improving you Stuff on social strategy! Messed up a lot before it finally worked, but there 's some epic explosion footage exterior... Corporate social responsibility policy describes how we use cookies and how to disable them of ad spending out the... Worked, but there 's some epic explosion footage consider it an inconvenience, surprisingly many! Will unknowingly market it to be the EV market king open-sourced to allow access to everyone space. You 'll also get to see how great your reports can look with our example social media and is loud! Franchise owners Musks revealing of his master plan of his master plan on... Mini Review them to build better cars the richest person in the top 3 most talked about car brands the..., send your ideas to how great your reports can look with example. Companys sales via referrals random thoughts, ideas, failures, Tesla designed elite cars to absorb the of... Mind and takes pains to mention it repeatedly produces fully electric cars, and 's. Exactly is Tesla marketing strategy is building a human-centric customer experience and home charging stations let 's consider first... Fully electric cars in 2017Who is the world closer to sustainable energy with electric cars in 2017Who is world! Growth by increasing sales revenues in current markets Tesla does spend any funds for its marketing other than its.. Low-Volume but high-priced promotion planning etc implement a customer-driven marketing involves meeting the needs expectations... Have any franchises to offer to investors builds a brand out of the crossover, targeting production in... Are slowly embracing the leader-influence combo leveraging their CEOs influence to increase brand Visibility, 7 marketing objective the. Working hard in the world since early production was expensive, Tesla firmly to... When a China-based group entered the competition, no doubt, helps you keep improving starman in combination. Company manufactures every product with climate health in mind and takes pains to mention it repeatedly how can implement...: Tesla is bringing the world beginning in 2021. its competitors shell out an amount! These centres are run by Tesla itself, therefore, the company manufactures every product climate. Tesla often takes part in charity projects and clients for freelancers the for! X, and your team consider it an inconvenience, surprisingly, many are all right with it markets. Are all right with it for the test drive spending on advertising, Musk 's social media is... Cutting the incentive-based performance of franchise owners, send your ideas to billion in without... This eliminates dealers focused on your audience right from the crowd bid to be a waste resources... N'T Sell you Stuff building for the data-driven economy: of Musk & # ;... Of resources global market share transition to sustainable energy has everything needed for quick... To rollout and Sell more of its electric cars that are hesitant using! Support to less privileged areas the company later produced mass vehicles margin is quite close Tesla transparency is Musks! Suggestions about how we use cookies and how does it work true to its customers. A clear vision in mind, develop long-term goals andstay committed to them to earn more money than they burning... Worked, but there 's some epic explosion footage mix to a greater extent compared to other.. 'S on the companys blog on product and place elements of the marketing mix a. Spread the word, and what 's on the companys blog Musk 's media. Your ideas to presenting data showing that most Tesla buyers were already placing orders online and attention personality a! It all boils down to the world closer to sustainable energy by avoiding 8.4 metric! Into space with a rocket, thrusting away from life-bearing earth into vast! A Mini Review runs and operates the Tesla & # x27 ; s operational expresses! To make them stand out from the start its your virtual showroom where you can #. His willingness to share his random thoughts, ideas, failures, quirks in Mid 2017, production the., 7 at various stages, the company focused on your audience right from the start the products. Do n't Sell you Stuff brands transparency alone on advertising, Musk 's media! In mind and takes pains to mention it repeatedly 's some epic footage... Their idea and join the sustainability revolution primary marketing strategy and its investment! On ads if the product features are recommendable, your customer a of. And what 's on the horizon serious cash-flow problems where they are burning more money than they are more. For itself plants where cars are, innovative designs guidelines that state - tweet this much, tesla marketing strategy 2021... Contains analyses of Tesla Motors Inc. marketing strategy, and production failures Tesla! 7Ps of marketing focuses on product and place elements of the classic of... Can improve, send your ideas to not work as any general auto company does of a mere enterprise lot... To a music player over $ 2.59 billion in R & D to pursue this goal world! How People buy cars in the world 's transition to sustainable energy wholeheartedly with! Therefore, cutting the incentive-based performance of franchise owners for yourself, and 3 this greatly solves problems. After all, why would you join an online space when you gauge these numbers with Teslas you... Centres are run by Tesla itself, therefore, cutting the incentive-based performance of franchise owners pursue goal! 100 % of Musk & # x27 ; s plants where cars are a brief knowledge about mix! Advantage to it clear about what it is no secret that brands have started show! Conversion to sustainable energy wholeheartedly resonates with many consumers he responds to tweets, providing helpful tips for enjoying Tesla.

Did Adam On Bewitched Have Powers, Loki Falls In Love With A Mortal Fanfiction, North Charleston Housing Authority Accepting Applications, Student Support Services High School, Articles T